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Gallery
181

Captured by
jelliott312
Sep 30, 2014

philippeostiguy

Oct 7, 2014 10:15 am

This is beautiful -- what is it exactly?

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Greyhound

Captured by
mbohira
Oct 6, 2014

Dkrimits

Oct 7, 2014 10:12 am

that's one sexy representation of greyhound!!

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EmblemHealth

Captured by
philippeostiguy
Oct 7, 2014

grmcmullin

Oct 7, 2014 9:43 am

Something to think about for tonight...what positioning segment is Emblem in and what assets are they trying to leverage? We'll do that for Pfizer tonight!

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China
shenhua

Captured by
Purva
Oct 6, 2014

grmcmullin

Oct 7, 2014 9:41 am

Interesting what thinking about consumer-facing touch points can do for a brand. I wonder what other coal mining companies site's look like.

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CityMD

Captured by
KimW
Oct 6, 2014

grmcmullin

Oct 7, 2014 9:38 am

City MD is a fascinating business and brand. Gaining trust as a new brand in emergency healthcare seems like it would be extremely challenging, but City MD appears to be pulling it off.

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SpotHero

Captured by
rvac
Oct 6, 2014

MadalynMarie

Oct 7, 2014 7:41 am

Wow! What an incredibly helpful app! Something like this would be fantastic in LA!

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Vespa

Captured by
MadalynMarie
Oct 7, 2014

MadalynMarie

Oct 7, 2014 7:37 am

It's a personal goal to ride one within the next year or so!

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Citibike

Captured by
jennifer.passas
Oct 5, 2014

maria

Oct 7, 2014 6:57 am

It is my transportation every day. But we need more culture to respect the riders.

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Vespa

Captured by
MadalynMarie
Oct 7, 2014

maria

Oct 7, 2014 6:51 am

love this brand! Some day will have one.

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MTA

Captured by
rvac
Oct 6, 2014

Purva

Oct 6, 2014 10:39 pm

Yes it is a good platform to advertise. And they do have it on them. But not on all I guess. I have seen broadway shows, few brands and touristy advertisements on them:) Also, many channels use it to promote their upcoming shows.
If you ever travel by the NJ transit even they have it on them. In fact they always full of advertisements. :)

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Sudafed

Captured by
KimW
Oct 6, 2014

rvac

Oct 6, 2014 9:33 pm

I recently purchased Sudafed and it was super difficult to navigate which type to buy - there is so much text here! Wish they would adopt a similar design strategy to Help Remedies (http://www.helpineedhelp.com/)

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CONEDISON

Captured by
kvrajaniemi
Oct 6, 2014

Allison

Oct 6, 2014 9:14 pm

It is amazing how we don't even notice ConEd until we acknowledge them. And now they are everywhere.

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Chase

Captured by
juikhops
Oct 6, 2014

Allison

Oct 6, 2014 9:12 pm

Now I have your credit card... JK

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Pfizer

Captured by
Starrain Yang
Oct 5, 2014

KimW

Oct 6, 2014 9:00 pm

I could tell this was for children the instant I saw the thumbnail of this products packaging.

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Citibike

Captured by
jennifer.passas
Oct 5, 2014

mengshuidesign

Oct 6, 2014 8:59 pm

Love the Citi Bikes! NYC needs better traffic regulations for bikes!

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Porsche

Captured by
kejalmacdonald
Oct 5, 2014

mengshuidesign

Oct 6, 2014 8:57 pm

I've seen these around the subway and didn't think they were very effective or creative. Seemed like a easy take and didn't really show the speed or sound or brand very well. There was an Audi TV ad years ago just playing the sound of car doors closing and theirs sounded the best, I was really impressed then. Porsche could do better!

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Mast
Brothers

Captured by
my_n
Sep 30, 2014

mbohira

Oct 6, 2014 8:25 pm

I loved the mast brother packaging when it first came out and it seemed to set a bit of a trend in artisanal chocolate packaging and I saw a lot of mimicking around the traps, did you notice that too?

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Citibank

Captured by
maria
Oct 4, 2014

grmcmullin

Oct 6, 2014 3:10 pm

I wonder if this is Citibank's attempt to lighten their tone to compete with younger, more hip competitors like Simple.

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Toyota

Captured by
kejalmacdonald
Oct 5, 2014

grmcmullin

Oct 6, 2014 2:55 pm

More cars becoming electric again means more competition for Tesla. Start thinking about what makes them different in this category!

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GNC

Captured by
Starrain Yang
Oct 5, 2014

grmcmullin

Oct 6, 2014 2:52 pm

I always love to hear what people find most valuable to stock up while visiting the US or NYC! This one is new to me. I didn't even know GNC was international.

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Yellow
Taxi
Cab

Captured by
razzie
Oct 6, 2014

grmcmullin

Oct 6, 2014 2:50 pm

I don't feel think about nyc's yellow cabs as a brand much, but they are, and with Uber lowering prices, they'll have to find ways to compete!

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Xcel
Energy

Captured by
kvrajaniemi
Oct 6, 2014

grmcmullin

Oct 6, 2014 2:48 pm
Last reply on Oct 6, 2014 at 8:27 pm

Interesting to see the difference in the way this energy brand speaks compared to Con Ed. Con Ed's subway ads are so much more serious in tone.

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NYC
Taxi

Captured by
jennifer.passas
Oct 5, 2014

Starrain Yang

Oct 5, 2014 10:36 pm

The most famous transportation tool of NYC --Yellow cab! They are really an icon!

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BMW

Captured by
kejalmacdonald
Oct 5, 2014

Starrain Yang

Oct 5, 2014 10:30 pm

Hope it can be real one day. It seems to be so cool and cute.

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Citibike

Captured by
jennifer.passas
Oct 5, 2014

Starrain Yang

Oct 5, 2014 10:28 pm

I want to try it!!! Seems cool!

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Citibike

Captured by
jennifer.passas
Oct 5, 2014

kejalmacdonald

Oct 5, 2014 7:54 pm

I love how many transportation options we have in NYC...especially Citibike!

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Jcrew

Captured by
lanamol
Sep 30, 2014

MadalynMarie

Sep 30, 2014 1:52 pm

Great idea to pose a question to the consumer that they in turn internally answer, and most likely causes them to make purchasing decisions based on that. If they do new fall clothes, they know JCrew can help them!

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Pret
a
Manger

Captured by
Alice
Sep 29, 2014

juikhops

Sep 30, 2014 11:46 am

So playful! it almost looks like the avocado is interacting/reacting to us.

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Garden
Of
Eden

Captured by
juikhops
Sep 29, 2014

juikhops

Sep 30, 2014 11:42 am

For me what works is 1) the setup of fresh, rich fruits and vegetables kept outside the store and the apple & the blue color in the logo. 2) the whole space is very compact and well-structured with abundance of fresh, healthy foodstuffs throughout the store being true to its name. I din't think of the warm lighting at first but now recalling the experience, yes! definitely! it adds up to the wholesome, warm feeling the entire space resonates. :)

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Baked
by
Melissa

Captured by
Purva
Sep 29, 2014

poler.michelle

Sep 30, 2014 10:44 am

I must say, I feel so attracted to this brand, i love the concept, the thought behind it and the way they take advantage in every communication piece to say something about their personality. But, that being said, as a designer, even though I feel attracted to the overall brand, I feel the logo and some of the pieces are missing good design. That typography bothers me a little, it could be so much better and still keeping their personality. I'd like to hear what other designers have to say about it.

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Jcrew

Captured by
lanamol
Sep 30, 2014

poler.michelle

Sep 30, 2014 10:39 am

like that it is classic, as the caption says, but at the same time it has a twist since it's playing with the negative and the positive.

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Diane
von
Furstenberg

Captured by
montse.zamorano
Sep 30, 2014

poler.michelle

Sep 30, 2014 10:38 am

This simple logo is so well defined, it says so much about the brand. It represents what high-couture is in every sense.

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Ikea

Captured by
maria
Sep 28, 2014

kejalmacdonald

Sep 30, 2014 6:46 am

I love IKEA instructions too! And the fact that you can get the instruction booklets online if you accidentally throw one away :)

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Everlane

Captured by
kejalmacdonald
Sep 28, 2014

kejalmacdonald

Sep 30, 2014 6:41 am

Its the complete package. High quality canvas and leather, great construction, simple design. Its my go-to overnight bag that I'm proud to carry and I know the zipper is never going to fail me.

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Zara

Captured by
poler.michelle
Sep 30, 2014

kejalmacdonald

Sep 30, 2014 6:31 am

Ooh, great color blazer!

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Lonely
Planet

Captured by
montse.zamorano
Sep 25, 2014

Starrain Yang

Sep 29, 2014 8:30 pm

This logo of LP makes me wanna start to travel right now:-) It really has its deep meaning in many travelers' conception as an icon.

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Baked
by
Melissa

Captured by
Purva
Sep 28, 2014

Sneha

Sep 29, 2014 8:20 pm

Baked by Melissa brings in the minimalist attitude of the products into all the communications. So right from walking into the store to biting into a cupcake, it is a consistent experience. Also with the infusion of colour in the designs, the brand packs in a punch in every small bite.

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Citibank

Captured by
Sneha
Sep 29, 2014

Sneha

Sep 29, 2014 8:17 pm

#svampsb2015

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Citi
Bike

Captured by
Sneha
Sep 29, 2014

Sneha

Sep 29, 2014 8:14 pm

#svampsb2015

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Everlane

Captured by
kejalmacdonald
Sep 28, 2014

Jayda

Sep 29, 2014 7:40 pm

I love everlane!

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Ikea

Captured by
abellosta
Nov 26, 2013

grmcmullin

Sep 29, 2014 2:47 pm

Ikea does such a great job at communicating its character with every brand touch point!

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Everlane

Captured by
kejalmacdonald
Sep 28, 2014

grmcmullin

Sep 29, 2014 2:46 pm

Is it the material used, the feel of the bag, the look that say quality?

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Baked
by
Melissa

Captured by
Purva
Sep 29, 2014

grmcmullin

Sep 29, 2014 2:45 pm

Remember to find 3 different touch points, and don't forget to put one character word that the touch point communicates to you about the brand! You can refer to the book (Building Better Brands) as well for info on brand character words.

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Dunkin'
Donuts

Captured by
razzie
Sep 29, 2014

grmcmullin

Sep 29, 2014 2:42 pm

Remember to put a character word that your chosen touch points communicate!

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Lucky
Brand

Captured by
KimW
Sep 29, 2014

grmcmullin

Sep 29, 2014 2:41 pm

Hey Kim! Great job getting all 3 posts up. I agree with all of your character words for each touchpoint. It's interesting to think about the combination of character words you chose. Is the combination effective or distinct?

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Garden
Of
Eden

Captured by
juikhops
Sep 29, 2014

grmcmullin

Sep 29, 2014 2:37 pm

Wholesome is a good character word. Just wondering what about this communicates wholesome to you? The typography? The warm lighting in the store? The logo with the apple?

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Bank
of
America

Captured by
juikhops
Sep 24, 2014

scottlerman

Sep 29, 2014 11:38 am

Horrible, ugly sign program. This brand should be red, WHITE, and blue.

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Smartwater

Captured by
jelliott312
Sep 23, 2014

scottlerman

Sep 29, 2014 11:35 am

?

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The
Juice
Shop

Captured by
mbohira
Sep 23, 2014

scottlerman

Sep 29, 2014 11:35 am

Kitchen & Juice? What does that mean?

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Uni-ball

Captured by
juikhops
Sep 23, 2014

scottlerman

Sep 29, 2014 11:34 am

What is the meaning of the "eye" sub brand?

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