Here's what the community is discussing now - the best, the worst, and everything in between. Currently showing are the newest capture comments.
When I first heard this I thought it sounded a bit casual for health insurance. If they survive and do a decent job, it might grow on me.
I get Pixel ART form the name...
I get Pixel ART form the name...
The best. I love Pixar so much. It's amazing how that made up name is so full of content for most of us.
I don't get it, I feel that if there is a pun like tagline, then the image should support that. I also don't think food and porn should ever "peared" together (pardon the pun)
This is them definitely trying to produce a product that appeals to all/more people- instead of staying true to them. What happens now when you order a black and tan? Guinness & Guinness?
Yeah, seems incredibly off-brand. Makes me want to look more into how New Balance communicates normally.
It's so ridiculous if a brand even cannot tell the audience what it actually is. After I googled, I found it is a brand specializes in products for adults with urinary or fecal incontinence. But why a lot of kids on this ads? So weird.
I love Tsutaya! I've been there in July and I could feel the inner peace when I was walking and reading the books inside of the store.
LOVE Anthropologie's window displays too! I find the store experience to be equally as thrilling as the product's themselves. A+++
Great brand capture. Interesting to see that the (newer) Cherokee is doing so well despite originally being labeled as the Jeep that wasn't "Jeep enough."
The store looks a bit sophisticated and not kiddish though. I was not born & brought up with this brand, but this looks more like a fashion store (the retail store look). But, the store name says it all. :)
Love the clever napkin, looks like a place I'd like to eat!
TV shows definitely have cult-like followings. Not only do you have a bunch of people to talk about an episode with - but you know that on some level, they are on the same wavelength as you.
The architecture will never get old... One of the most beautiful buildings in NYC.
Always enjoyed their window and store displays, pleasant experience even if you don't but anything :)
i've seen this idea before to use the nutrition facts as a gimmick for something else but I think it still looks super cool, I love how Bloomingdales is willing to play with their bags in order to make a statement.
I love your use of these cans as planters! A beautiful way to celebrate their design and give them life past the use of their contents.
I feel the same way! (Shocker, I know) How someone feels about Seinfeld tells me so much about whether they're someone I'm going to get along with.
blah! I thing they are the perfect cliche every brand does for breast cancer month
Not sure if the CVS is a mission-positioned brand, but this ad is very effective in term of informing and creating positive emotional connection with both smoking and non-smoking customers.
I love the visual and the clear communication of comfort
Look at them, filling the void that poor blackberry left open :)
I love all the different types of messages and word playing involved in this. This mission gives a stronger message to who JCPenney is.
Interesting moment to take a photo for a hydrating drink, as it is raining, makes it look more hydrating
What positioning territory do you think this is in? Probably offer, right?
Good catch. When companies talk about the tech aspects of their products, they're usually taking an offer-based position. It would be interesting to see if Maybelline is positioning their whole brand on offer or if this is maybe for a product launch.
It's interesting to see what drives choice in different categories and how that influences positioning. Most people don't know what makes one oil product better from another, maybe that's why oil companies use mission or approach positioning more than offer.
I think you're right. I think they are positioning on approach, but they're almost bordering on mission in a way, being so outspoken against the sale of data.
They just held a big blogger/influencer conference in NYC to announce a new technology -- maybe that billboard was created with that in mind, since social media would be overflowing with new content.
Could it also possibly be an offer? The $8 service?
PS: also where did you find this guy? :P
Not if Singapore Air has anything to do with it lol --- They have a $30,000 first class suite available. While its clearly for a select few they have stepped into a whole new offer category and paired it with premium customer service which reflects they way Singapore does air travel.
I saw this too and thought MISSION, but you are right Allison - it could also be seen as Approach because of the way we are being taught.
Many of the established brands just need to show the year when they were found and it tells everything!
It's so cute they made their logo with LEGO bricks!
Gene Grossman (one of the founders on AGP) drew this logo when he was at Siegel & Gale.
Find the original version of this and compare!
Is the pink trademarked?
Great example of a brand extension.
I think the airlines are actually evolving to stand up seats!
I think that this particular communication is Mission driven but SVA's positioning could be seen as Approach. How you are being taught, rather than the ideas. Maybe?
What does this brand communication say to you about what positioning territory their brand is in?
Very true, Virgin was one of the first Airlines to really position themselves in the "Approach" territory as opposed to usual "Offer" positioning in the category. They do a great job of living up to their brand promises and reinforcing their positioning with each brand touchpoint (ex. their dancing safety video).
Good spot! Banks are so often positioned in the "Offer" territory. The pile up of brands in that territory makes an "Approach" positioning really interesting, like in the case of Simple.
It's almost like at this point they already assume everyone knows who they are and what they do, so they have moved passed using offer as their positioning, and now they are going towards approach and in order to find out how they do things, you can search/follow @NikeNYC
It's an interesting play for BMW but not out of brand. They'll continue to produce the Ultimate Driving Machine but with batteries. I wonder what happens now that Tesla has opened their patent rights.
Wasn't aware of Fisker until your post. I just briefly researched the company (and its 2013 bankruptcy). Will have to track its future...beautiful cars!