Capture a world of brands.

Most recent threads

Here's what the community is discussing now - the best, the worst, and everything in between. Currently showing are the newest capture comments.


Discussions

Sign in

Forgot password? Not a member? Join us!
Oscar

Captured by
mengshuidesign
Nov 11, 2014

scottlerman

Nov 19, 2014 11:33 am

When I first heard this I thought it sounded a bit casual for health insurance. If they survive and do a decent job, it might grow on me.

No replies  |  Sign in to reply
Pixar

Captured by
mbohira
Nov 11, 2014

scottlerman

Nov 19, 2014 11:31 am

I get Pixel ART form the name...

No replies  |  Sign in to reply
Pixar

Captured by
mbohira
Nov 11, 2014

scottlerman

Nov 19, 2014 11:31 am

I get Pixel ART form the name...

No replies  |  Sign in to reply
Pixar

Captured by
lanamol
Nov 10, 2014

jennifer.passas

Nov 10, 2014 7:27 pm

The best. I love Pixar so much. It's amazing how that made up name is so full of content for most of us.

No replies  |  Sign in to reply
Bai

Captured by
MadalynMarie
Oct 30, 2014

mbohira

Oct 30, 2014 2:38 pm

I don't get it, I feel that if there is a pun like tagline, then the image should support that. I also don't think food and porn should ever "peared" together (pardon the pun)

No replies  |  Sign in to reply
Guinness

Captured by
kvrajaniemi
Oct 23, 2014

MadalynMarie

Oct 30, 2014 12:23 pm

This is them definitely trying to produce a product that appeals to all/more people- instead of staying true to them. What happens now when you order a black and tan? Guinness & Guinness?

No replies  |  Sign in to reply
New
Balance

Captured by
poler.michelle
Oct 30, 2014

rvac

Oct 30, 2014 10:36 am

Yeah, seems incredibly off-brand. Makes me want to look more into how New Balance communicates normally.

No replies  |  Sign in to reply
Tena

Captured by
kejalmacdonald
Oct 26, 2014

Starrain Yang

Oct 29, 2014 11:10 pm

It's so ridiculous if a brand even cannot tell the audience what it actually is. After I googled, I found it is a brand specializes in products for adults with urinary or fecal incontinence. But why a lot of kids on this ads? So weird.

No replies  |  Sign in to reply
Guinness

Captured by
kvrajaniemi
Oct 23, 2014

kejalmacdonald

Oct 26, 2014 9:19 pm

This is so wrong!!!

No replies  |  Sign in to reply
TSUTAYA

Captured by
Alice
Oct 20, 2014

Starrain Yang

Oct 20, 2014 2:08 pm

I love Tsutaya! I've been there in July and I could feel the inner peace when I was walking and reading the books inside of the store.

No replies  |  Sign in to reply
Anthropologie

Captured by
kejalmacdonald
Oct 19, 2014

mjbetley

Oct 20, 2014 1:56 pm

LOVE Anthropologie's window displays too! I find the store experience to be equally as thrilling as the product's themselves. A+++

No replies  |  Sign in to reply
Jeep

Captured by
kvrajaniemi
Oct 20, 2014

mjbetley

Oct 20, 2014 1:49 pm

Great brand capture. Interesting to see that the (newer) Cherokee is doing so well despite originally being labeled as the Jeep that wasn't "Jeep enough."

No replies  |  Sign in to reply
Dr.
Seuss

Captured by
Dkrimits
Oct 20, 2014

Purva

Oct 20, 2014 1:44 pm

The store looks a bit sophisticated and not kiddish though. I was not born & brought up with this brand, but this looks more like a fashion store (the retail store look). But, the store name says it all. :)

No replies  |  Sign in to reply
Sweetgreen

Captured by
rvac
Oct 20, 2014

MadalynMarie

Oct 20, 2014 11:52 am

Love the clever napkin, looks like a place I'd like to eat!

No replies  |  Sign in to reply
Seinfeld

Captured by
jennifer.passas
Oct 19, 2014

rvac

Oct 20, 2014 11:19 am

TV shows definitely have cult-like followings. Not only do you have a bunch of people to talk about an episode with - but you know that on some level, they are on the same wavelength as you.

No replies  |  Sign in to reply
The
Guggenheim
Museum

Captured by
mengshuidesign
Oct 20, 2014

philippeostiguy

Oct 20, 2014 10:58 am

The architecture will never get old... One of the most beautiful buildings in NYC.

No replies  |  Sign in to reply
Anthropologie

Captured by
kejalmacdonald
Oct 19, 2014

mengshuidesign

Oct 20, 2014 10:07 am

Always enjoyed their window and store displays, pleasant experience even if you don't but anything :)

No replies  |  Sign in to reply
Bloomingdale's

Captured by
Dkrimits
Oct 14, 2014

poler.michelle

Oct 20, 2014 6:55 am

i've seen this idea before to use the nutrition facts as a gimmick for something else but I think it still looks super cool, I love how Bloomingdales is willing to play with their bags in order to make a statement.

No replies  |  Sign in to reply
Trader
Joes

Captured by
maria
Oct 18, 2014

kejalmacdonald

Oct 19, 2014 5:16 pm

I love your use of these cans as planters! A beautiful way to celebrate their design and give them life past the use of their contents.

No replies  |  Sign in to reply
Seinfeld

Captured by
jennifer.passas
Oct 19, 2014

kejalmacdonald

Oct 19, 2014 5:15 pm

I feel the same way! (Shocker, I know) How someone feels about Seinfeld tells me so much about whether they're someone I'm going to get along with.

No replies  |  Sign in to reply
JCPenney

Captured by
kejalmacdonald
Oct 13, 2014

almudenablanconoriega

Oct 14, 2014 2:57 pm

blah! I thing they are the perfect cliche every brand does for breast cancer month

No replies  |  Sign in to reply
CVS

Captured by
lanamol
Oct 14, 2014

mengshuidesign

Oct 14, 2014 2:09 pm

Not sure if the CVS is a mission-positioned brand, but this ad is very effective in term of informing and creating positive emotional connection with both smoking and non-smoking customers.

No replies  |  Sign in to reply
Air
France

Captured by
lanamol
Oct 14, 2014

kejalmacdonald

Oct 14, 2014 12:18 pm

I love the visual and the clear communication of comfort

No replies  |  Sign in to reply
Samsung
Mobile

Captured by
Sneha
Oct 14, 2014

kejalmacdonald

Oct 14, 2014 12:17 pm

Look at them, filling the void that poor blackberry left open :)

No replies  |  Sign in to reply
JCPenney

Captured by
kejalmacdonald
Oct 13, 2014

Dkrimits

Oct 14, 2014 11:38 am

I love all the different types of messages and word playing involved in this. This mission gives a stronger message to who JCPenney is.

No replies  |  Sign in to reply
Watermelon
Water

Captured by
razzie
Oct 13, 2014

lanamol

Oct 14, 2014 9:21 am

Interesting moment to take a photo for a hydrating drink, as it is raining, makes it look more hydrating

No replies  |  Sign in to reply
Watermelon
Water

Captured by
razzie
Oct 13, 2014

grmcmullin

Oct 14, 2014 8:32 am

What positioning territory do you think this is in? Probably offer, right?

No replies  |  Sign in to reply
Maybelline

Captured by
kejalmacdonald
Oct 13, 2014

grmcmullin

Oct 14, 2014 8:31 am

Good catch. When companies talk about the tech aspects of their products, they're usually taking an offer-based position. It would be interesting to see if Maybelline is positioning their whole brand on offer or if this is maybe for a product launch.

No replies  |  Sign in to reply
Shell

Captured by
Sneha
Oct 14, 2014

grmcmullin

Oct 14, 2014 8:25 am

It's interesting to see what drives choice in different categories and how that influences positioning. Most people don't know what makes one oil product better from another, maybe that's why oil companies use mission or approach positioning more than offer.

No replies  |  Sign in to reply
Ello

Captured by
philippeostiguy
Oct 14, 2014

grmcmullin

Oct 14, 2014 8:22 am

I think you're right. I think they are positioning on approach, but they're almost bordering on mission in a way, being so outspoken against the sale of data.

No replies  |  Sign in to reply
Nike

Captured by
Purva
Oct 11, 2014

philippeostiguy

Oct 14, 2014 8:16 am

They just held a big blogger/influencer conference in NYC to announce a new technology -- maybe that billboard was created with that in mind, since social media would be overflowing with new content.

No replies  |  Sign in to reply
Eyebrows
Threading

Captured by
jennifer.passas
Oct 13, 2014

Sneha

Oct 14, 2014 8:02 am
Last reply on Oct 19, 2014 at 11:22 am

Could it also possibly be an offer? The $8 service?
PS: also where did you find this guy? :P

View 1 reply  |  Sign in to reply
American
Airlines

Captured by
MadalynMarie
Oct 13, 2014

kvrajaniemi

Oct 14, 2014 6:44 am

Not if Singapore Air has anything to do with it lol --- They have a $30,000 first class suite available. While its clearly for a select few they have stepped into a whole new offer category and paired it with premium customer service which reflects they way Singapore does air travel.

No replies  |  Sign in to reply
School
Of
Visual
Arts

Captured by
poler.michelle
Oct 11, 2014

rvac

Oct 14, 2014 6:33 am

I saw this too and thought MISSION, but you are right Allison - it could also be seen as Approach because of the way we are being taught.

No replies  |  Sign in to reply
Peter
Luger

Captured by
poler.michelle
Oct 11, 2014

Starrain Yang

Oct 13, 2014 2:31 pm

Many of the established brands just need to show the year when they were found and it tells everything!

No replies  |  Sign in to reply
Lego

Captured by
KimW
Oct 12, 2014

Starrain Yang

Oct 13, 2014 2:20 pm

It's so cute they made their logo with LEGO bricks!

No replies  |  Sign in to reply
Bass

Captured by
gmathew
Nov 19, 2013

scottlerman

Oct 13, 2014 2:14 pm

Excellent. Elemental.

No replies  |  Sign in to reply
United
Healthcare

Captured by
aliketch2
Nov 26, 2013

scottlerman

Oct 13, 2014 2:12 pm

Gene Grossman (one of the founders on AGP) drew this logo when he was at Siegel & Gale.

No replies  |  Sign in to reply
Time
Warner
Cable

Captured by
aliketch2
Nov 26, 2013

scottlerman

Oct 13, 2014 2:11 pm

Find the original version of this and compare!

No replies  |  Sign in to reply
Pepto
Bismol

Captured by
poler.michelle
Oct 7, 2014

scottlerman

Oct 13, 2014 2:08 pm

Is the pink trademarked?

No replies  |  Sign in to reply
Nerf

Captured by
kvrajaniemi
Oct 12, 2014

scottlerman

Oct 13, 2014 2:06 pm

Great example of a brand extension.

No replies  |  Sign in to reply
American
Airlines

Captured by
MadalynMarie
Oct 13, 2014

scottlerman

Oct 13, 2014 2:05 pm

I think the airlines are actually evolving to stand up seats!

No replies  |  Sign in to reply
School
Of
Visual
Arts

Captured by
poler.michelle
Oct 11, 2014

Allison

Oct 13, 2014 1:57 pm

I think that this particular communication is Mission driven but SVA's positioning could be seen as Approach. How you are being taught, rather than the ideas. Maybe?

No replies  |  Sign in to reply
H&M

Captured by
Purva
Oct 11, 2014

grmcmullin

Oct 13, 2014 1:32 pm

What does this brand communication say to you about what positioning territory their brand is in?

No replies  |  Sign in to reply
Virgin
America

Captured by
MadalynMarie
Oct 13, 2014

grmcmullin

Oct 13, 2014 1:31 pm

Very true, Virgin was one of the first Airlines to really position themselves in the "Approach" territory as opposed to usual "Offer" positioning in the category. They do a great job of living up to their brand promises and reinforcing their positioning with each brand touchpoint (ex. their dancing safety video).

No replies  |  Sign in to reply
Chase

Captured by
Allison
Oct 13, 2014

grmcmullin

Oct 13, 2014 1:28 pm

Good spot! Banks are so often positioned in the "Offer" territory. The pile up of brands in that territory makes an "Approach" positioning really interesting, like in the case of Simple.

No replies  |  Sign in to reply
Nike

Captured by
Purva
Oct 11, 2014

MadalynMarie

Oct 13, 2014 10:35 am

It's almost like at this point they already assume everyone knows who they are and what they do, so they have moved passed using offer as their positioning, and now they are going towards approach and in order to find out how they do things, you can search/follow @NikeNYC

No replies  |  Sign in to reply
BMW

Captured by
mengshuidesign
Oct 6, 2014

kvrajaniemi

Oct 7, 2014 3:17 pm

It's an interesting play for BMW but not out of brand. They'll continue to produce the Ultimate Driving Machine but with batteries. I wonder what happens now that Tesla has opened their patent rights.

No replies  |  Sign in to reply
Fisker

Captured by
f_insinger
Oct 6, 2014

mjbetley

Oct 7, 2014 2:18 pm

Wasn't aware of Fisker until your post. I just briefly researched the company (and its 2013 bankruptcy). Will have to track its future...beautiful cars!

No replies  |  Sign in to reply
Chase

Captured by
juikhops
Oct 6, 2014

juikhops

Oct 7, 2014 10:30 am

hhaha! its Jordan's!

No replies  |  Sign in to reply