Here's what the community is discussing now - the best, the worst, and everything in between. Here are the most active discussions - the ones with the most recent replies.
When I first heard this I thought it sounded a bit casual for health insurance. If they survive and do a decent job, it might grow on me.
I get Pixel ART form the name...
The best. I love Pixar so much. It's amazing how that made up name is so full of content for most of us.
I don't get it, I feel that if there is a pun like tagline, then the image should support that. I also don't think food and porn should ever "peared" together (pardon the pun)
This is them definitely trying to produce a product that appeals to all/more people- instead of staying true to them. What happens now when you order a black and tan? Guinness & Guinness?
Yeah, seems incredibly off-brand. Makes me want to look more into how New Balance communicates normally.
It's so ridiculous if a brand even cannot tell the audience what it actually is. After I googled, I found it is a brand specializes in products for adults with urinary or fecal incontinence. But why a lot of kids on this ads? So weird.
I love Tsutaya! I've been there in July and I could feel the inner peace when I was walking and reading the books inside of the store.
LOVE Anthropologie's window displays too! I find the store experience to be equally as thrilling as the product's themselves. A+++
Great brand capture. Interesting to see that the (newer) Cherokee is doing so well despite originally being labeled as the Jeep that wasn't "Jeep enough."
The store looks a bit sophisticated and not kiddish though. I was not born & brought up with this brand, but this looks more like a fashion store (the retail store look). But, the store name says it all. :)
Love the clever napkin, looks like a place I'd like to eat!
TV shows definitely have cult-like followings. Not only do you have a bunch of people to talk about an episode with - but you know that on some level, they are on the same wavelength as you.
The architecture will never get old... One of the most beautiful buildings in NYC.
i've seen this idea before to use the nutrition facts as a gimmick for something else but I think it still looks super cool, I love how Bloomingdales is willing to play with their bags in order to make a statement.
I love your use of these cans as planters! A beautiful way to celebrate their design and give them life past the use of their contents.
Why does Greyhound celebrating its long history rub you the wrong way?
Could it also possibly be an offer? The $8 service?
PS: also where did you find this guy? :P
blah! I thing they are the perfect cliche every brand does for breast cancer month
Not sure if the CVS is a mission-positioned brand, but this ad is very effective in term of informing and creating positive emotional connection with both smoking and non-smoking customers.
I love the visual and the clear communication of comfort
Look at them, filling the void that poor blackberry left open :)
Interesting moment to take a photo for a hydrating drink, as it is raining, makes it look more hydrating
Good catch. When companies talk about the tech aspects of their products, they're usually taking an offer-based position. It would be interesting to see if Maybelline is positioning their whole brand on offer or if this is maybe for a product launch.
It's interesting to see what drives choice in different categories and how that influences positioning. Most people don't know what makes one oil product better from another, maybe that's why oil companies use mission or approach positioning more than offer.
I think you're right. I think they are positioning on approach, but they're almost bordering on mission in a way, being so outspoken against the sale of data.
They just held a big blogger/influencer conference in NYC to announce a new technology -- maybe that billboard was created with that in mind, since social media would be overflowing with new content.
Not if Singapore Air has anything to do with it lol --- They have a $30,000 first class suite available. While its clearly for a select few they have stepped into a whole new offer category and paired it with premium customer service which reflects they way Singapore does air travel.
I saw this too and thought MISSION, but you are right Allison - it could also be seen as Approach because of the way we are being taught.
Many of the established brands just need to show the year when they were found and it tells everything!
It's so cute they made their logo with LEGO bricks!
Gene Grossman (one of the founders on AGP) drew this logo when he was at Siegel & Gale.
Find the original version of this and compare!
Is the pink trademarked?
Great example of a brand extension.
What does this brand communication say to you about what positioning territory their brand is in?
Very true, Virgin was one of the first Airlines to really position themselves in the "Approach" territory as opposed to usual "Offer" positioning in the category. They do a great job of living up to their brand promises and reinforcing their positioning with each brand touchpoint (ex. their dancing safety video).
Good spot! Banks are so often positioned in the "Offer" territory. The pile up of brands in that territory makes an "Approach" positioning really interesting, like in the case of Simple.
It's an interesting play for BMW but not out of brand. They'll continue to produce the Ultimate Driving Machine but with batteries. I wonder what happens now that Tesla has opened their patent rights.
Wasn't aware of Fisker until your post. I just briefly researched the company (and its 2013 bankruptcy). Will have to track its future...beautiful cars!
This is beautiful -- what is it exactly?
that's one sexy representation of greyhound!!
Something to think about for tonight...what positioning segment is Emblem in and what assets are they trying to leverage? We'll do that for Pfizer tonight!
Interesting what thinking about consumer-facing touch points can do for a brand. I wonder what other coal mining companies site's look like.
City MD is a fascinating business and brand. Gaining trust as a new brand in emergency healthcare seems like it would be extremely challenging, but City MD appears to be pulling it off.
Wow! What an incredibly helpful app! Something like this would be fantastic in LA!
It's a personal goal to ride one within the next year or so!